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Video-Based Learning
Clear, practical lessons your team can access anytime through the academy platform.
Built for Dealers, by Dealers
Automotive training built for the modern dealership.
Tricor Academy brings dealership teams into one powerful learning experience — video-based training, interactive roleplays, AI coaching, certification pathways, virtual training, and in-dealership development.
People First. Process-Driven. Results Proven.
Learning Management System
Train. Practice. Coach. Improve.
A simple entry point into the full Tricor Academy learning platform.
Sales
Leadership
F&I
Service / Parts
Video Learning
AI Coaching
One Academy. Every Department.
Dealership training that goes beyond online courses.
Tricor Academy supports the full dealership — Sales, Leadership, F&I, Service, Parts, Onboarding, HR, Compliance, Customer Experience, and ongoing professional development.
Sales
Leadership
F&I
Service / Parts
Onboarding
HR
Compliance
AI Roleplays
The Tricor Academy Experience
Designed to create confidence, consistency, and execution.
AI
AI Coaching
Safe practice, roleplay feedback, and coaching support before the customer conversation.
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Certification Paths
Structured development for new hires, managers, future leaders, and department teams.
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Virtual & In-Dealership
Online, live virtual, in-person, and in-store training built around real dealership needs.
Ready to Begin?
Enter the Academy and start building a stronger team.
Better training creates better conversations, better process execution, stronger leadership, and a more consistent dealership experience.
Enter Tricor Academy